Jiqing Town Residents Perception Of Tourism Impact Study

With the increasing advancement of society and technology,the income and available time of citizens are on the rise,pushing forwarding the development of tourism,which contribute to the gradual popularity of rural tourism in recent years as well as the attention of people of all walks of life.However,its development could also be a threat to the environment on account of the negative impact on the original local culture and economy resulting from the excessive motives of building new economy,progressing the culture,attracting foreign investment and promoting employment,thus severely affecting the integrated cognitive learning of the spot.This paper,depicting from the angle of local people,will discuss and analyze the tourism influence on Jiqing town residents.The text is divided into five chapters,the first chapter is introduction,introduces the research background and significance of the research reviewed the research content and steps of research methods The second chapter for related concept definition,concepts of tourism impact tourism impact on rural tourism is defined.The third chapter as the study area,the auspicious town geographical location Population economic tourism resources and tourism development status are introduced.The fourth chapter for the investigation and analysis,through questionnaire and depth interview was carried out on the auspicious town residents,the auspicious town residents’ impact on the tourism economic and social cultural environment through analyzing three aspects of perception.The fifth chapter as the research conclusions and countermeasures,based on field research the research conclusions,and analyzes the causes of the problems,and puts forward the countermeasures and Suggestions.Research conclusions show that 1.in the town of rural tourism development to promote the Jiqing awareness,promote the economic and social development;2.The scenic area surrounding radiation village in rural tourism development benefit is obvious;3.Auspicious town tourism development should pay attention to the cultural connotation,to build brand culture;4.Imperfect infrastructure limits the auspicious town,the development of rural tourism;5.Auspicious town rural tourism development needs the government make strategic guidance.The author thinks that can take the following measures to guide the development of rural tourism:1.Accurate positioning,build a global travel;2.Support to encourage and guide the whole people to participate in an;3.Dig the connotation,tourism characteristics;4.Increasing investment,improving the infrastructure;5.The government guidance,realize sustainable development.