Research On The Industrial Tourism Impact Based On The Perception Of Residents'

The National Tourism Administration announced that China's tourists is more than 4 billion,and total tourism income is more than 3.6 trillion in 2015.As the tourism number continues to grow,the tourism demand market structure has also undergone some changes.In addition to be interested to the traditional natural resource landscape and human resource landscape,people are having more interests to the typical tourism like industrial tourism,rural tourism,etc.Industrial tourism makes good use of industrial enterprises places,corporate culture and other resources as tourism attractions to meet the tourists' material and spiritual needs,to achieve economic and social objectives.Nowadays,the research focuses on the origin,the evolution,the development model of industrial tourism,the marketing research from the perspective of tourists'perception,but the research from the perspective of residents' perception is blank.We know that residents play an important role in the sustainable development of tourism.Understanding the residents' perception and attitude to the industrial tourism not only contributes to the successful development and operation of industrial tourism projects,but also is conducive to the improvement of the main business.Taking the industrial tourism of Shanxi Fenjiu Group as an example in this article,it studies the case residents' attitude to the industrial tourism according to the measurement index system of residents' tourism influence perception.SPSS20.0 Data analysis found that residents mostly supported the development of industrial tourism,positive impact perception exceeded the negative impact.In which the perception of social and cultural impact is the strongest.Through cluster analysis,the residents are divided into:enthusiastic supporters,realists,neutralists.The study also shows that gender,age,education,whether relatives engaging on tourism varies different on residents' tourism impact perception.Furthermore,this paper analyzes the relationship among the perception of tourism impact,the overall attitude and the participatory behavior by using the multiple linear regression equation.It confirms the validity of the social interaction theory in the perception of the impact of industrial tourism residents.At the same time,it confirms the overall attitude plays an important intermediary role between the residents' tourism effect perception and participation behavior.