Research On The Collaborative Management Of Fresh Agricultural Products Supply Chain In XY Farmers' Specialized Cooperatives

Along with the living standards grow,people put intense focus on the quality and safety of agricultural products.The characters,such as nutritional value,freshness,quality and safety,become important reference in measuring agricultural products.And one of the leading index of assessments that reflect supply chain operational efficiency is how to ensure effective supply of agricultural products.In addition,the embarrassment that cheap vegetable hurts farmers and expensive vegetable hurts consumers indicates conflicts in different parts of supply chain.Since 1982,basing on the agricultural production of family-contract farm plots,fresh agricultural products supply chains appear contradiction between small production and big market,and also problems like lack stability of enterprises,shortage of systematic supply chain management,lagging information platform.These result in large loss of agricultural products,higher transaction costs,decreased value of products and damage consumers and farmers' interests.As main producer of fresh agricultural products and controller of fountain quality,farmer is of vital importance to the quality of agricultural products so it makes sense to control quality of source to get products' quality.However,farmers are scattered,independent,and poor in their coordination ability.All of these factors severely impact efficient and interest of the whole supply chain.Combining comprehensive analysis of supply chain collaborative management results over the world with China's reality,the paper summarize the situation of fresh agricultural product supply chain research with farmer specialized cooperatives as the core,which by means of analyzing it's operation mode.Apply the theory of supply chain collaborative management,unite real case that is XY farmer specialized cooperatives,and find out problems within supply end of supply chain that planting follow suit,single crop plant,large loss in the first kilometer,hard to trace the source of products,shortage of storage capacity,lack cooperation between supplier and dealer,and etc.The author offer a new supply chain operation mode that consider the farmer specialized cooperatives association as the core by analyzing problems mentioned above.With the combination of lateral and vertical,all cooperatives participate in some forms like land,technique,fund and etc.And there will establish a association that builds reasonable benefits distribution and risks sharing to resist market competitiveness altogether.The association holds advantages that stronger foreign investment ability,more internal resource sharing,powerful market voice,large scale efficiency,and abundant products.Apply the idea of collaborative management to fresh agricultural products supply chain of XY farmers' specialized cooperatives.Implement the strategy of supplier coordination,sales and operation coordination,logistics coordination,information coordination and etc.It will form a highly efficient agricultural chain with the farmer specialized cooperatives as the core.This supply chain can beat the target of optimizing supply end of fresh agricultural products supply chain,increase operation efficiency of supply chain and accelerate the circulation of agricultural products.