Entrepreneurship Research Of Hattrick Cafe

Football is one of the most popular sports in Indonesia.Activities related to football become a habit that is seen in a café,people gather together and watch football match.Hattrick Café is a cafe with football concept located in Pantai Indah Kapuk in North Jakarta precisely.The location was chosen because Hattrick Café has targeted the youth market which are teenager and adolescent.where teenagers are often looking for a place to hang out and the most happening place in Jakarta is Pantai Indah Kapuk itself.Therefore,this place could be an advantage for Hattrick Café to establish the business.Because a strategic place could encourage faster growing business in the future especially for the culinary business.To determine market interest and attraction of football,Hattrick Café will hold an event to watch together the football match in the Pantai Indah Kapuk,then Hattrick Café will collect the survey data by questionnaire method.Distribution of questionnaires conducted in Pantai Indah Kapuk considering the target market of Hattrick Café is an adolescent and questionnaires are randomly chosen.By distributing the questionnaire,the people is expected to give an idea of the target market of Hattrick Café.In the future,Hattrick café will penetrate the target market then hoping it could increase the sales revenue.Which is received from another source of revenue such as meeting,party planner,birthday party.Calculations were performed to assess the business of Hattrick Café profitable or not.From processing projecting Hattrick Café has a payback period of 2.71 years.Internal Rate of Return of this business is around 36% and a total investment of this business is RMB 350,000.Description of the company,market analysis,management team up with financial projections will be discussed more fully to produce a mature business plan.Conclusions of the method and the work done at the top is a business of the cafe are adopting the concept of football is feasible.