The Research Of Real Estate Enterprise Marketing Mode In The Network Environment

In recent years, with the rapid development of science and technology, Internet technology has been developed and popularized in the world, and has penetrated into all areas of social life, affecting and changing people's lives. With the popularization and development of the Internet, the marketing mode and strategy of the real estate enterprises have changed. Nowadays, many real estate companies have joined the network elements in the marketing mode, real estate Internet marketing strategy has become the current development strategy mode rapidly and gradually change the methods and Strategies of the traditional marketing mode. Therefore, how to improve and innovate the traditional marketing model, how to absorb and use the network marketing mode, how to comprehensive utilization of various elements and the formation of the most effective marketing mode, has become a worthy of study and discussion.Aiming at the influence of network environment on the marketing of real estate enterprises, combined with the current development of the real estate marketing model, analysis and characteristics of different marketing modes and defects, and the actual case of network environment of real estate marketing based on marketing online and offline in the analysis of characteristics of the current real estate enterprises and deficiencies, and put forward the corresponding improvement measures.There are two aspects in this paper. On the one hand, from the reality of the situation, this paper puts forward the characteristics and defects of the traditional marketing mode and the network marketing model, and analyzes the integration of the two modes under the network environment, and puts forward the corresponding improvement measures, so as to optimize the marketing management. On the other hand, this article on the basis of other people's research, for Internet marketing in the real estate industry to integrate the application of complementary.