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A Scheme And Execution About A Conference On Huashu’s “4K·VR” Strategy And Products

Posted on:2018-04-28Degree:MasterType:Thesis
Country:ChinaCandidate:T ZhaoFull Text:PDF
GTID:2359330518984138Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Huashu Media network Limited held a press conference on August 10,2016 about its 4K strategic solution,4K products and strategy solutions of VR.This planning program with the analysis of target audience and Internet thinking utilizes an experiential communication strategy emphasizing on the highlight part of this conference.The participation way of the upstream and downstream industry partners,integrated promotion plan,“round table” discussion,lightening ceremony and “4K·VR” experience zone and etc are involved in this press conference through innovating the theme in order to achieve the expected result with further influence to its fullest.
Keywords/Search Tags:HuaShu, conference for strategic products of "4K·VR", internet thinking, experiential communication, the effect of communication
PDF Full Text Request
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