Business Proposal Of Zhengpin Wanjia Genuine Buy Platform

As the trading market of E-commerce is developed at top speed,traditional manufacturers have established online shops on large-scale platforms such as Tmall,JD,et.However,these traditional platforms of the third party are in strong positions and merchants suffer expensive entering and advertising expenses collected by the large-scale platforms,with no profit available to manufacturers.The terminal marketing environment compels the manufacturers to be transformed and establish online proprietary shops.In respect of self-establishment of online shops,they are faced with such problems as the way of obtaining clients' recognition and the way of making customers conduct transactions on official website.On the other hand,customers often purchase counterfeit and shoddy products and will be worried about the quality and credit if they shop on an unfamiliar website or purchase goods with unfamiliar brands.Credit crisis always hinders the development of online shopping mall of the manufacturers;and therefore,customers pass a great number of goods with high performance ratio.Under this background,Genuine Buy Project comes into being aiming at such different subjects investigated as online consumers and manufacturers.The project of this paper focuses on enhancement of online consumers' trust on online shopping mall of manufacturers and promotion of direct transactions conducted by the consumers on official website of the manufacturers,thereby strengthening viscosity,reducing time,money and trust costs of the transactions.In the meantime,personalized recommendation technology of e-commerce can be introduced in the platform,which is a technology based on mass data to pick up key data and then discover potential customers for merchants after data analysis.It can expand the sales scope and provide a strong basis for decision.For customers,with the personalized recommendation technology of e-commerce,they can select the goods that they need quickly and accurately from massive information so as to shorten shopping time and enhance trust of shopping.Therefore,it is opportune for merchants and users and this recommendation model has great potential for development and high application value.By means of establishing Genuine Buy Platform,this paper discusses the method of addressing information gap between online consumers and manufacturers to enhance the trust and promote the transactions.The platform is a transaction shopping guide platform of e-commerce,which can present the official shopping mall and goods of the manufacturers on this platform,and shopping guides of the platform making recommendations and social sharing to attract online consumers to purchase goods.On this transaction mode,Genuine Buy Platform comprehensive and objectively show recommendations of shopping guides and comments of massive online consumers to guide mass users to shop on the proprietary shops or official websites.The guides and the platform get the selling commissions proportionally if users complete transactions on the official websites.This paper concludes that firstly,Genuine Buy Platform encourages users to vote for and comment on manufacturers' websites and goods by means of shopping currency and virtual honor and the praise and comment systems therefore acquired are effective.Secondly,openness of data on user votes and comments brings about massive reference information on shopping to online consumers,the data of comment system are worthy for users.Thirdly,more users spontaneously bring customer flow which can be converted to profit for the project platform.