Business Model Study Of Pet Dog Wearable Devices

With wearable technology becoming more mature, more and more enterprises begin to produce wearable equipment. Product function goes to homogeneity. Meanwhile, wearable devices application in pet dog vertical market has been highly concerned. On the one hand, the pet market shows a huge consumption potential. On the other hand, the threshold of technology application is low, there are big development space of product function. In abroad, Whistle, Fitbark, Voyce have been listed. In domestic, pet dog wearable devices like Petkit, Petalways continuously appears. Pet dog wearable device' business model have imagination space.As a new technology application, pet wearable equipment product lack of successful business model. This study focus on pet dog wearable devices, and take business model as a breakthrough point. Summarize existing literature, analyze the business model of the wearable devices which includes: summarizing category of pet dog wearable equipment product, user characteristics and requirements, the existing business model and so on. It is concluded that the hardware is pet dog wearable equipment products' core business model. Based on value cycle model to do case study of Linki. In this part, this paper do a business model research from value proposition, value creation, value obtain and product promotion aspects. Finally, this paper gives advices about product position, marketing model, profit model. Research results can be a reference to the business model of such products.