Research On Competitive Strategy Of GP Company

Full cancellation of agricultural tax lays a good foundation for the development of agricultural enterprises,and a series of corresponding measures to develop various forms moderate scale management policy and comprehensively enhance the level of agricultural product quality and food safety,providing a good opportunity for the development of agricultural enterprises in our country.There are many problems in Chinese agricultural enterprises such as single product variety,inferior quality,insufficient enterprises small in scale,technology and talent reserves and short life cycle etc.From the height of the global plan to the enterprise's long term strategy orientation,development strategy can develop the internal advantage,make up the internal weaknesses,reasonably response to external threats and seize the development strategy of the external opportunities,to set up the business enterprise competitive advantage in the future.GP company has more than 30 years' history in high-end watermelon cultivation and become a domestic well-known private enterprise.However,with the expansion of the scale,the lack of a clear strategic goal has become the restriction in enterprise sustained,rapid development.Based on GP company strategic environment analysis and internal environment analysis,using PEST,analytic hierarchy process and SWOT analysis tools,this paper makes GP company develop strategy needs clear with Porter's five competitive model.After establishing the principles and chosen development strategy in GP company development strategy selection,this paper carries on the comprehensive analysis of the GP company development strategy.Based on GP company development strategic vision and objectives,this paper uses QSPM matrix quantitative and qualitative analysis to evaluate strategic direction which can be chosen,formulates the GP company's strategy and implementation plan,and puts forward the strategic implementation safeguard measures,in order to provide the reference in China's strategic choice,strategy formulation and strategy implementation.