Study On The Moderate Integration Of Intangible Cultural Heritage Protection And Rural Tourism

In recent years,the intangible cultural heritage protection project and the traditional village protection project have achieved remarkable results,to some extent delayed the intangible cultural heritage heritage crisis and the death of traditional villages crisis,but still faces major challenges.Since 2012,the state has actively promoted the development of rural tourism,for the intangible cultural heritage protection and traditional village protection has brought opportunities and challenges.Intangible cultural heritage and rural tourism have a common geographical space,with a common implementation of the main body.Intangible cultural heritage is an important part of rural tourism,the development of rural tourism is inseparable from the intangible cultural heritage resources of the nurturing and support.There is a relationship between mutual support,mutual influence,mutual restraint and mutual promotion in the development of rural tourism and the protection of intangible cultural resources.The relationship between the protection of intangible cultural heritage and the development of rural tourism is of great theoretical and practical significance for the protection and inheritance of the political,economic and cultural development of China's rural areas and the intangible cultural heritage in the new situation.At present,there is a serious disability in the development of intangible cultural heritage protection and rural tourism integration.On this basis,put forward the concept of appropriate fusion.The moderate integration of the intangible cultural heritage protection and rural tourism constraints,is the cultural value of tourism products to build the meaning of the process,the role and results for the content.The connotation of moderate integration is the reproduction of commercial recognition of traditional cultural value.It is an important part of cultivating cultural value,cultural identity and cultural consumption,and it is an important mechanism to expand the cultural heritage space.This paper explores the achievements and problems in the development of the integration of intangible cultural heritage and the development of rural tourism in Morong Miao Village in Guzhang County,and explores the principle of moderately fusing with the experience of the present situation.Evaluation criteria and path and strategy,with a view to the protection and transmission of intangible cultural heritage and the development of rural tourism to provide some reference and reference.