Study On The Development Strategy For Medtronic In China

With the opening up and China's entry into WTO, many multinational companies havesettled down in China. Because of China's policy environment is very different from the parent company, there is only a good development strategy based on China's specific environment. This study of Medtronic development strategy in China, can help Medtronic get better development, also has the certain enlightenment function to other multinational medical equipment enterprises.Medtronic is internationally renowned enterprise in medical device industry, as the world's leading foreign-funded enterprises, how to fully using the visibility and influence, the top talent resources and products, to achieve the company's profit growth, and enhance the brand leadership is in China, these are the main problems. This paper summarized the external situation and competitiveness of Medtronic in China, combined with the current situation and future trend of medical equipment market, that if Medtronic want to gain market share, should implement the relevant diversification strategy, according to Medtronic's vision and development goals, from marketing, research, human resources and logistics to formulate a strategy, and put forward some measures to ensure the smooth implementation of the strategy.The purpose of the study is to find out the advantages and disadvantages, opportunities and threats, in order to expand the market share in China.Based on the research of medical device industry and strategic management, through the method of market research, combination of qualitative research and quantitative research, this paper studies the development strategy of medical equipment Multi-National Corporation in China. This study not only can guide Medtronic's development in China, but also can play a guide role for Medtronic's branches in other countries or regions, and can be used for reference for other multinational medical device companies in China.