Research On The Development Strategy And Competitiveness Of Qingdao International Cruise Port

Qingdao international cruise port in the world economic pattern is a major change,under the background of China's economy is gradually into the new normal,as to drive the development of tourism in Qingdao international "tap" inoculation.Qingdao international cruise port has been approved by the state as the fourth "international cruise port pilot zone",and its future development goal is:northeast Asia cruise center.This paper generalizes the international cruise port related literature at home and abroad,draw lessons from existing research results,on the basis of relevant theories on international cruise port,using the SCP(Sructure-Conduct-Performance)model analysis methods,respectively from the cruise market structure,cruise market behavior and market Performance analysis of the development of Qingdao international cruise at present background,and aims at Qingdao international cruise port's environment for the development of strategic positioning.Put forward on the basis of Qingdao port wharf,combined the existing china-hong kong,small harbor wharf,build first-class international passenger transportation center and global financial business,business,trade,culture,leisure,tourism resort is a body comprehensive strategic plan of "international cruise city".At the same time,it puts forward some important strategic measures such as the diversification of port functions,the differentiation of port products and the integration of port industry.This paper also adopts comprehensive competitiveness evaluation method,to Qingdao,tianjin,shenzhen,xiamen,Shanghai,sanya and other six citiesinternational cruise port 27 indicators on the principal component extraction,and calculation of the various international cruise port competitiveness of the comprehensive score.The evaluation results clearly show the shortcomings of Qingdao international cruise port and provide important reference for the development of Qingdao international cruise port development strategy.In this paper,the research shows that Qingdao international cruise port should be guided by cruise economy development trend both at home and abroad,combined with the actual situation of Qingdao,the cruise economy as the Qingdao new economic growth point and new forms of operation in the tourism industry to cultivating and developing them.The construction of Qingdao international cruise port should be based on the construction of "international cruise city".Through scientific layout and comprehensive coordination,the infrastructure and supporting environment of cruise economy development should be improved.Through the development mode innovation,the pioneer of the formation of system and mechanism innovation,harbour city,integration of the construction of the demonstration zone,to Qingdao city construction to become more attractive modern international city to make a positive contribution.