Research On The Development Strategy Of Smes In The New Silk Road Background

Presently,the number of small and medium enterprises in China expands constantly.Meanwhile,the quality and structure has been strengthened.Whether in promoting national economic growth,or solving social employment and promoting industrial structure optimization,SMEs' support role is more and more obvious.In the end of 2013,chairman Xi put forwarded the strategy of "The Belt and Road".Relying on its unique geographical location in the Silk Road economic zone,Xinjiang was designated as the core area of the "Silk Road Economic Zone".As an important city of Xinjiang openning to the south and the new Silk Road openning to the west,Kashi is identified as the growth pole of the new Silk Road.In addition,with the help of branch committee,Xinjiang-supporting provinces and local government,Kashi City is facing unprecedented development opportunities.In this context,SMEs in Kashi City continue to provide the impetus for the national economy development,to increase more employment opportunities,and become the main power of innovation system.In recent years,the internal management level of SMEs in Kashi has been enhanced and the external business environment has been improved.But it still faces serious survival and development problems.Based on the new Silk Road background,this paper aims to solve the development problems of SMEs faced in Kashi City,which is divided into four parts.The first part: introduction.Mainly elaborated the research background and significance,research trends,research content and framework,research methods and technical route,research innovation and deficiency of content;the second part: the related concepts and theoretical basis.Defining the content of research on the development strategy of Kashi small and medium-sized enterprises under the background of the new silk road.Describes the relevant theoretical basis of the development strategy of small and medium sized enterprises in Kashi under the background of the new silk road;the third part: the development of small and medium-sized enterprises in Kashi.This paper introduces the development situation of Kashi natural geography and social economy,the analysis of the current situation of the development of small and medium-sized enterprises in Kashi city.And then find out in the city of Kashi There are problems in the development of small enterprises.Lay the foundation for the development of Kashi City,the small and medium-sized enterprise development strategy;the fourth part: the analysis of environmental development strategy of small and medium enterprises in Kashi.The characteristics of the concept and method of SWOT analysis,by using the SWOT strategy analysis method,advantages and disadvantages of the internal factors of the development of small and medium-sized enterprises in Kashi City,analyzes the the external opportunities and threats;the fifth part is to design the development strategy of small and medium sized enterprises in Kashi city.With the strategic development of small and medium-sized enterprises in Kashi to develop the principle as the starting point,the strategic location on the basis of the internal and external environment,formulate strategic goals through the implementation of small and medium sized enterprises in Kashi quickly The purpose of development.The sixth part: the safeguard measures of Kashi small and medium-sized enterprise development strategy.On the development of strategic objectives,from the policy and the environment,technology,capital,the four aspects of the in-depth study of the talent support system,to ensure the smooth implementation of the development strategy.Kashi's SMEs are facing enormous development opportunities in external policy environment and internal development conditions.Based on the new Silk Road,this paper studies the development strategy of SMEs in Kashi City,hoping to play a certain reference and promoting role.