Research On Markting Strategy Of Hrbin Lejinda Communication Limited Company

Harbin Lejinda communication limited company as the earliest distribution platform in Heilongjiang province is engaged in mobile phone sales work with the tenet of "professional,dedicated".With the progress of technology,today,communication technology is hard to imagine the speed of rapid evolution,4G era is coming quickly.Pattern and structure of marketing channel is undergoing never change.An unprecedented new normalized model will be produced.Facing the serious problem of Harbin Lejinda communication limited company as one of the supply platform of mobile phone in Heilongjiang province is stable sales and needs to seek new development opportunities.Now the supply platform of mobile phone is affected by access policy and subsidy policy of terminal product of the operator.In the paper,the sales quantity and sales amount of mobile phone with BOSS system in the mobile customization platform of Heilongjiang province was analyzed in 2014.The purpose is to analyze the brand and the price law of mobile phone sales in the mobile phone under the leading role of the Heilongjiang mobile company.Based on the above analyses,we can deeply analyze the mobile phone policy of operators and summarize the present situation,the external and internal environment for Harbin Lejinda communication limited company.In addition,using the method of SWOT,strengths,weaknesses,opportunities and threats for the specific business of the company as one of the supply platform of mobile phone in Heilongjiang province were deeply analyzed.Combined with the competitors of Harbin Lejinda communication limited company,terminal channel construction,cooperation strategy of mobile company,vendor selection and cooperation strategy,channel strategy,price strategy,construction of the main business hall image,promotion strategy of the custom mobile phone,the specific marketing and modules were detaily analyzed.In the4 G era dominated by operators,a practical marketing method for Harbin Lejinda communication limited company will be sought.