Research On The Influencing Factors And Patterns Of National Cultural Industry Financing In Gansu Province

Since China's reform and opening up,with the continuous improvement of people's living standard in our country,basic food and clothing and existence problems have been resolved,the quality of life and spiritual culture has gradually become the focus of people pursuit.Vigorous development of cultural industry at the same time,the financing difficult problem also gradually appear,like standing in the way of cultural industry development channels.Internal cause is the phenomenon inherent in the asset structure and development model with cultural enterprises,external cause is to provide the financing channels of a single financial services institutions,patterns,curing,so it is necessary for the culture industry financing problems in-depth analysis.With the implementation of the strategy of "area",communication and exchanges with the outside world will be more intense,gansu province,is not only beneficial to introduce foreign capital and technology,also will be beneficial to many traditional and emerging cultural industry in the province cultural industry "going out".As high intelligence,high value-added industries,cultural industry should take all the way "area" the advantage of the gold section and the integration of traditional industries in gansu province,to realize the dual culture and the economy opening to the outside world.Based on this background,based on the national culture enterprises in gansu province as the research object,through the SWOT analysis of the current situation of national culture industry financing,gansu province,and according to the financing current situation and problems existing in the financing of analysis the factors that affect its financing ability.Based on the current situation of domestic and foreign research and the status quo of national cultural industry financing in Gansu Province,this paper takes 23 cultural enterprises in Gansu Province as the research object,obtains its financial data,selects asset logarithm,asset yield,operating ability,net profit margin,The Oli estimates are used to analyze the cross-sectional data by Eviews software.The empirical results show that the scale of enterprises,the relationship between banks and enterprises,profitability,enterprise growth,market competitiveness and so on.Provincial cultural industry financing there is a correlation,and made a detailed explanation andexplanation.Finally,this paper makes a comprehensive evaluation of the status quo and financing ability of the national cultural industry in Gansu Province,and analyzes in detail the financing modes that each link needs to be used in the development of the national cultural industry so that the cultural enterprises with different life cycles choose the financing mode suitable for their own development The Hoping to Gansu Province,the national cultural industry chain in all aspects of corporate finance to help.Therefore,how to break the Gansu national cultural industry financing "bottleneck",Gansu Province,the potential advantage of national cultural industry into a real advantage of the industry? This is the core issue to be addressed in this article.