Guangzhou Branch Of China Post Group Intelligent Package Ark Development Strategy Research

With the rapid development of China's Internet,especially the rapid development of mobile Internet and e-commerce,Internet was widely used in various industries,which produced new changes and new models to traditional industries.Influenced by Internet and e-commerce,the new mode of operation and thinking make the logistics industry intelligentized and personalized.Fierce competition and rising costs make logistics of distribution become a major bottleneck for many companies' development.As a no handover delivery mode,Intelligent package is a excellent solution to solve the "last mile" problem,for it not only solve the time and geographical distribution,but also reduce the cost and increase benefit.According to the Chinese postal Group Corporation Guangzhou branch,this article would analyze its internal and external environment,advantages,disadvantages,the opportunities and challenges through theory of enterprise strategic management theory.In addition,this article would analyze the intelligent package's development strategy and management of Chinese post group company Guangzhou branch through the SWOT analysis.In order to inspire and benefit the development of logistics industry and intelligent package,this article would combine the current intelligent package's development of China postal Group Corporation Guangzhou branch and challenges to produce a new development strategy.