Study On The Present Situation And Countermeasures Of Lanzhou Lily Industry In Modern Agricultural Perspective

Modern agriculture is the latest stage of agricultural development.It has many characteristics,including intensivism of elements input,marketization of resources allocation,scientific and technological means of production,and integration of industry and management.Modern agriculture is the direction and trend of the agricultural industry.Lanzhou lily industry is a special agricultural industry in Lanzhou,with distinct regional characteristics,excellent product quality,important driving role and great potential for development.However,unlike the industrial sector,agricultural industry need long period of nurturing,slow growth in revenues,the government needs to be long-term support,and supporting public services.So,as a public management problem,studying the development of Lanzhou lily industry with the modern agricultural perspective and analyzing the existing problems,such as modernization ideas and suggestions to promote the development of Lanzhou lily industry,has great meaning in reality and direction.First,through researching the references,this article analysed the recent development of modern agriculture and agricultural industry,then summarized the conception of agriculture,modern agriculture and agricultural modernization,and learned the theory of traditional agricultural transformation,agricultural location theory,agricultural industrialization theory,the theory of agriculture industry chain,agricultural comparative the advantage theory of agricultural development.Secondly,through practical provement and data,it learned the agriculture's situation of Lanzhou in depth,and summed up the characteristics of Lanzhou lily industry in the areas of condition of natural environment,quality of lily's kind,foundation of industry,creation of brand and the value of economy.Then,it summarized the main problems of Lanzhou lily industry,in the low location,lackage in investment of technology and lily's kind,etc.All above these created the condition for using analyzing methods in next step.Then,by SWOT analysis,it put forward the advantages of Lanzhou Lily industrial,such as natural conditions,market demand,government support,production technology,quality and kind of lily and Lily culture.It also showed the disadvantages of Lanzhou Lily industrial,including infrastructure,development,product quality and industry concept,research and development capabilities,industry standards,promotion and so on.Besides,it mentioned the opportunities including "The Belt and Road" strategy,national policy,Internet plus agriculture,consumption concept and other aspects,and the competition of similar products,the destruction of the ecological environment,young farmers,market price fluctuations and other aspects of threat,the formation of SWOT strategic matrix,put forward the corresponding SO,ST,WO,WT strategy.Finally,the article raised the ideas of development of Lanzhou lily industry,considering the practical of Lanzhou agriculture,and confirmed the development principle,development orientation and development priorities.On the above basis,it put forward perfect breeding system and the cultivation of excellent lily bulbs,the construction of standardized production base,the implementation of standardized production requirements,the development of deep processing,extending the industrial chain,the development of new formats,building tourism industry,strengthen the design and publicity,creating high-quality brand,establishing the management system of modern industries,promoting industrial restructuring and development.It has 6 aspects of the 24 measures and advices.