Study On The Development Of Characteristic Agriculture In Jiande

Developing characteristic agriculture is beneficial to excavate regional characteristic resources,improve competitiveness,increase the income of farmers,and consolidate the foundation of new rural economy.This research is based on relevant theories,on the basis of analyzing the effect and problems of agricultural development in Jiande,combing the three dominant industries and the present situation and regional layout of nine characteristic industries,choose strawberry industry(advantage industry)and lotus seed industry(characteristic industry)as the case,analyze its development history,results and problems and its causes,On that basis,The advantages and disadvantages,opportunities and threats of the agricultural development of jiande city are analyzed with SWOT analysis,and countermeasures and suggestions are put forward,the main research process and results are as follows:(1)Based on the field survey,this paper summarizes the basic situation of agricultural development in Jiande City,summarizes the achievements made in agriculture in Jiande City in recent years in the as pects of industrial restructuring,construction of management system,construction of e-commerce,touri sm in rural areas,construction of parks,branding and so on But also the problems such as the need to fu rther promote the advantageous industries,the pressure on the development of the livestock industry un der transformation and development,and the brand building of agricultural products to be innovated.(2)Based on the field survey,combing the results of agricultural development in recent years of Jiande city,analyze the development status and regional layout of three industries of characteristic agriculture(herbal tea,strawberry)and nine characteristics of industry(fruits and vegetables,aquatic products,lotus seed,bamboo,tea,fruit,animal husbandry,sericulture)in Jiande.(3)A case study of strawberry industry and lotus seed industry was carried out.The development course of strawberry industry and lotus seed industry was analyzed.The data of 100 strawberry and lotus planting ordinary farmers and remote strawberry growers were investigated.Combined with relevant theories,the paper makes a comprehensive analysis of the achievements,reasons and existing problems of the two industries.(4)SWOT analysis of Jiande city agriculture,the characteristics of agricultural internal strengths,weaknesses,external opportunities and threats were analyzed systematically,and finally puts forward the strategy matrix under different combination: SO strategy(focus on planning in advance,change theconcept of development),WO strategy(focus on industrialization,focused support),ST strategy(focus on brand,pay attention to ecological security),WT strategy(pay attention to the depth of development,to strengthen the process of supervision).