Research On The Development Strategy Of Dalian DD Port Enterprise Incubation Co.,Ltd.

Dalian DD Port Venture Incubation Co.,Ltd.is a government-funded professional technology business incubator,since its inception,continuously enhance the ability of service,has accumulated a lot of experience in hatching services,but in the development,gradually exposed problems of service do not meet the diversification needs.During "13th Five-Year Plan" period,China's implementation of innovation-driven development strategy,committed to building an innovative country,in the situation of both opportunities and challenges,the Dalian DD Port Incubation Co.,Ltd.development strategy is particularly important.Based on the theory of strategic management,this thesis start with the analysis of the macro environment by using PEST analysis model,analysis of the company's industrial environment by using Porter's industry competition five force model.And then analysis the internal capacity from the enterprise's hatching resources,service capabilities,management capacity and other aspects.And then use the SWOT method to analyze the opportunities and threats,advantages and disadvantages of the enterprises,build the SWOT matrix of the enterprises,and propose four kinds of strategic options.In order to better assume the company's commitment to the mission of "improving the regional innovation and entrepreneurial environment,enhancing the overall effectiveness of regional innovation system",from the overall strategic level to select the tug of strategy and growth strategy of strategic portfolio,that is:seize the opportunity,through the implementation of the return to the core business strategy,focus strategy and differentiation strategy,and constantly improve their own ability to improve the core competitiveness,and promote Dalian DD port incubator Co.,Ltd.development and growth.Finally put forward the perfect organizational structure of the enterprise,establish and improve the system system,improve the ability to improve the incubation service and other measures to protect the implementation of enterprise strategic program.Through this study,we will promote Dalian DD Port Venture Incubation Co.,Ltd.to develop a strategy for enterprise development,establish the correct development ideas and measures,and the same type of science and technology business incubator development strategy development and implementation of a certain guide And reference.