| Nowadays,with the rapid development of economic globalization,new urbanization and new industrialization,the industry,population and elements are becoming more and more urgent in space gathering.In addition,the state’s long-term macro-control policies on the real estate market make investment development enterprises to face difficulties like more stocks,difficult to sell or merchant,low profits and other dilemmas,so they’re in urgent need of transformation,and the changing direction is Industrial Real Estate,which has the national precision support policies,low-cost and high-yield.Industrial Real Estate can not only effectively promote industrial agglomeration,accelerate the transformation and upgrade the industrial structure,but also promote the deepening reform and rapid development of urban and regional economy,so most domestic real estate enterprises have to win for their transformation,and once showing a hot industrial real estate development market.However,due to the domestic Industrial Real Estate theoretical research and practical experience is relatively inadequate,and coupled with industrial real estate characteristics of capital investment,long payback period and others,so Industrial Real Estate is full of great risks.In view of this,this article sets from the perspective of investment developers to regard Industrial Real Estate project development investment risk as a research object,and reasonably identify and evaluate investment risk of the project development stages,then take effective measures to avoid risks,so that can achieve Industrial Real Estate investment value and investment income.Based on the relevant literatures of industrial real estate and investment risk,firstly,this paper defines the scope of the study from the theory of project life cycle management and industrial cluster.Secondly,it adopts the methods of literature research and questionnaire survey to identify and analyze the development of investment risk in the whole life cycle of the project from five stages: external decision-making,planning and design,construction preparation and implementation,merchant,operation and management,and four aspects: external social and policy risks,economic risks,industrial risks,control and operational risks,and then to establish a targeted industrial real estate project development stage of the investment risk evaluation index system for the empirical analysis basis;Thirdly,build an industry real estate project development investment risk evaluation model which based on AHP fuzzy integrated through the choose of commonly used empowerment and evaluation methods,which provides the frame for the empirical analysis.Finally,the qualitative analysis and risk quantification of QS Technology City in Chongqing are taken as the empirical case,and do the overall and stage risk research as well as the reasons analysis,which summarize the policyregional development risk,financing phase Risk,investment and operation-related risks,positioning and decision-making related risks as greater impacts on the development of the project risk,and put forward targeted recommendations to these greater risk factors: in-depth interpretation of investment projects,diversified financing channels,scientific positioning of the whole project,continuous construction of professional team,and effectively enhance the operational services.This paper validates the correctness and objective applicability of the evaluation index system through the evaluation model,and hopes to provide some references for the study of the investment risk evaluation of the Industrial Real Estate project development. |
