X Insurance Company Corporate Culture Construction Strategy Research

Corporate culture is the spiritual pillar of enterprise development,good corporate culture for the long-term development of enterprises laid the foundation,while also depicting improve staff quality,for enterprises to establish a good image.The insurance industry is a service industry,more focus on improving the quality of staff,pay more attention to building good corporate culture,but the early development of the insurance industry does not attach importance to corporate culture,as market competition intensifies,the importance of the insurance industry increasingly corporate culture the more reflected,issue the insurance industry corporate culture gradually emerged,therefore,this paper X insurance company,for example,discuss their research corporate culture,based on the theoretical basis of corporate culture,the use of the In-depth interviews X insurance company investigate the situation of the corporate culture,then the In-depth interviews results were analyzed,and found that X insurance company corporate culture’s shortcomings,and finally this paper research the culture construction strategy for X insurance company.