Influencing Factors Of The Old-age Care Tourists Decision Making Behavior Based On The Life Course Theory

China’s total population accounts for 20.67% of the world’s total population,and the number of elderly people aged 65 and older accounted for 21.04% of the total number of elderly people in the world.In 2016,the number of Chinese elderly population is 2.12 million,the national elderly population will reach 2.48 million by 2020,the aging level is 17 %,social population aging continues to intensify.China in advance in 2010 has entered the depth of aging society,and by 2035,China will enter " super aging society ".The "pension dilemma" has become a serious social problem.The " pension dilemma" has become a serious social problem.At the same time,China’s economy continues to grow rapidly,national income is steadily rising.Touists’ demand was blowout outbreak,universal travel era quietly coming.The old-age care tourism combined with pension and tourism as a new form of industry,fit with China’s "13th Five-Year Plan " proposed tourism industry,"industrial integration","innovation-driven" development strategy highly.By the whole society of great concern,become a new field of tourism academic research.The old-age care tourism is the elderly not to obtain economic interests for the purpose,in order to find a more comfortable pension environment to leave the habitat,to other places leisure,vacation,health,continuous time not more than one year of activities.The research on the influencing factors of the decision-making behavior of the old-age tourism can help to discover the intrinsic motivation of the tourism subject,deepen the old-age care tourism market,and promoting the healthy development of China’s old-age care tourism.Chongqing has entered the ranks of aging cities in 1994,five years ahead of the ranks of the aging countries,is the first city in the western region to enter the aging society.In 2015,the city of Chongqing 60 years old and above the population accounted for 17.42% of the total population,the aging rate ranked first in the country.In 2016,the city’s 60-year-old population has reached 677.41 million,the elderly population accounts for 20.09% of the city’s population,every five Chongqing people have an elderly,increasing the degree of aging.Chongqing as China’s aging degree of the more serious city,has become one of the most popular source market.Take Chongqing as a main body of pension analysis of the main case has a certain representation.The factors influencing the demand of old-age tourists can not be found only from the old age,but should cover the life of the old-age tourists,including interest hobby,life habit,social relations,system environment and so on.Life course theory as a typical longitudinal analysis paradigm,can better analyze the characteristics of long-term spatial behavior and its formation mechanism.In this paper,based on the life course theory,according to the four theme principles of the theory,Establish the evaluation index system of influencing factors of decision-making behavior of old-age caretourists;select a questionnaire with 16 variables that affect the decision-making behavior of the old-age care tourists that select,and the questionnaire is designed.Field survey was conducted in Chongqing City,and binary logistic regression model was used to analyze the survey data.Based on the analysis results,the countermeasures to develop the old-age care tourism were put forward.The following conclusions were drawn:(1)Old-age care tourism decision-making behavior is affected by different life course.The life course theory can be used to analyze the difference of endowment tourists decision-making behavior.Further evidence that,old-age care tourists demand not only decided by the old age,but based on the interests and hobbies,way of life,social relations in a lifetime,and form a comprehensive demand.Tourism demand is extremely individual diversity,and shows the characteristics of significant gender and generation.(2)"Personal initiative" theme theory has the most significant influence on old-age care tourists decision-making behavior;"A life of mutual connection " theme theory has the obvious effects on old-age care tourists decision-making behavior;"Life in a certain time and space " theme theory has a less influence on old-age care tourists decision-making behavior;"Time point of life" theme theory has no significant influence on old-age care tourists decision-making behavior.(3)In the principle of " life in a certain space and time ",the factors influencing the decision-making behavior of aged tourists are "area of residence";the people living in the city are more willing to participate in old-age care tourism.In the principle of " mutual contact life ",the factors influencing the decision-making behavior of aged tourists include " annual income level after retirement "," engaged in the occupation before retirement "," whether there is a family to take care of ";The elderly people who have higher income level,no need to take care of family,retired for civil servants and professional and technical personnel are more willing to participate in old-age care tourism,indicating that paying ability and leisure time are important factors influencing decision-making behavior of aged tourists.In the principle of " personal initiative ",the factors influencing the decision-making behavior of aged tourists include " endowment saving "," level of education "," the highest annual travel frequency of individual "," the frequency of dynamic hobby activities ";The elderly with high education,savings,more frequent personal inter-annual tourism and frequent dynamic activities are more willing to participate in old-age care tourism.In addition to economic factors,cultural level and personal experience have important impact on the elderly tourism.It is worth noting that in the existing research as an important factor of tourism decision-making behavior,the impact of decision-making behavior in this study is not significant,because although many elderly people are poor physical condition,but due to personal initiative,the elderly will choose to travel,partially poor old people will consciously choose health forest travel to improve their physical condition.(4)Based on the analysis of the influencing factors of behavior decision-making of Old-age care tourists in Chongqing,should take a number of measures simultaneously.Issued a policy to guide,the introduction of support for the development of pension tourism industry-related policies,continue to promote the development of old-age tourism;Actively explore the old-age care tourism market,enhance the targeted tourism advocacy,professional;Reasonable layout of the old-age care tourism industry,give priority to the development of the city around the tourism industry;Innovative old-age care tourism products,to meet the individual needs of the main tourist tourism;Further improve the tourism facilities,consolidate the basis of the development of old-age tourism;Enhance the concept of leisure and old age for the elderly,Strengthen the education of the concept of healthy aging,so that more elderly people to participate in pension tourism.