Research On The Strategy Of Developing Rural E-commerce By Quanzhoupostal Service Company

It has been more than thirty years since our country carried out the reform,with the continuous development of China's economic information,e-commerce in the entire country has obtained considerable progress,and has went deep into our daily life.Accompanied with the rapid development of e-commerce,e-commerce progress in rural has also been gradually got more attention by relevant departments.The impact of e-commerce on rural life has become apparent.In this new background,our nation frequently enacts policy on supporting the progress of rural e-commerce to encourage logistics,warehousing,capital and channels more efficiently to sink to the rural market,especially pointed out supporting postal system to service "3 farming".Hence,postal service company has unprecedented opportunities in the progress of rural e-commerce.Quanzhou postal service company has explored the rural e-commerce on its early service of the "3 farming" work,but the early mode of operation is too more extensive to achieve good results.In 2015,in accordancewith its group company's strategic deployment,Quanzhou postal service company officially marched toward field of the rural e-commerce,but in the view of the current situation in progress of promoting e-commerce in rural areas,Quanzhou postal service company is still confronted with a lot of problems which restrict the progress of postal rural e-commerce.Based on the analysis of the research on current situation and level of rural e-commerce,in this study,it analyzed the statusof Quanzhou postal service company'sprogress in rural e-commerce and designs the questionnaire survey,combining with the self situation of Quanzhou postal service company and the progress of rural e-commerce in rural areas,and then summed up the subjective and objective issues on the progress of rural e-commerce for Quanzhou postal service company,such as the farmers' not high level of education,not full understanding of the concept of e-commerce for rural people,not deep informatization of Post Companyin the rural area,not well-known Postal Service Company's e-commerceplatform,all of these problems restricted Quanzhou postal service company to developrural e-commerce.On the basis of the analysis of the problem,it pointed out Quanzhou postal service company can strengthen the training in rural areas and informatization construction in basic level,consummate the rural e-commerce operation system,develop the rural e-commerce online and offline service system and other measures to ensurethat development of rural e-commerce go smoothly.Therefore,it is of great significanceto explorethe study of the e-commerce progress in Quanzhou postal service company's issues and countermeasures.