Research On The Development Of Taian Post Rural Logistics

It is very urgent for Taian Post to develop rural logistics business. It is also the historical necessity for Taian Post to develop rural logistics. It appears some new problems and new situations in developing rural logistics of Taian Post. In order to enlarge and strengthen the rural logistics of Taian Post and enlarge the postal role of issues of agriculture, farmer and rural area, it is necessary to have a new understanding of the rural logistics of Taian Post and to do a comprehensive, systematic analysis of the problems in developing the rural logistics of Taian Post. It’s meaning for making full use of advantages and enhancing core competences to research creation of rural logistics.At first this thesis discussed the actuality and problems of Taian Post rural logistics by using economic management theories.Then this thesis analyzed the macro environment faced by the Taian Post by using the method of PEST analysis and analyzed the advantages and disadvantages of the rural logistics of Taian Post by using the methods of SWOT analysis. Thus it established the core competencies and key factors of the development of the rural logistics of Taian Post. It points out that the core competence of the rural logistics of Taian Post is the postal network, postal brand and product quality. This research put forward the key factors of the rural logistics of Taian Post are the channel construction, the postal brand building, the Taian Post characteristics services, uniform management in interprovincial or countrywide field, the scale benefit and so on. Finally, it gives some development ideas and suggestions. If Taian Post can find the road to success and realize the scale benefit by uniform management in interprovincial or countrywide field, Taian Post would become the leader of rural logistics, because he use his own advantages.