Research On The Innovation Mode Of Insurance Industry In Big Data Era Time

As the prevalence of internet as well as mobile internet and the development of transducer,data has showed a burst of growth and the potential economic value of big data has drew the attention of all walks of life.As for insurance industries,big data has brought an unprecedented chance about transformation and upgrading of pricing mode,marketing mode and service mode.Moreover,it claims to a better competitive environment,data foundation,personnel training and insurance supervision in insurance industry.The domestic insurance industry is still at the beginning of big data-based research and is confronted with great challenges in big data foundation,big data personnel and insurance supervision.In this article,we mainly selected four domestic big data-based insurance products as a case.By analyzing the defects and innovation of domestic big data-based insurance products on pricing mode,marketing mode and service mode,we drew the conclusion that: In big data time,the description of risk features will be greatly amplified,thus the pricing dimension of insurance products will be more wide and precise;the bold marketing in insurance will turn precise;service mode in insurance industry will be innovated by introducing better health management into health insurance domain and improving supplementary service in vehicle insurance domain.