The Research Of Organizational Identification Improvement In C Company

Aiming at improving the organizational identification(OI)of small and micro enterprises,this thesis combines theories of organizational culture and OI to analyze and try to find out the main influencing factors of OI in this type of enterprises,looking for a suitable method to their management of OI.This study applies the theory of the organizational culture which divide the culture into four levels: spirit,institution,behavior and material to analyze the influencing factors of OI.C company is a typical small and micro enterprise as the object of this study.In order to clarify the influencing factors of OI in different groups,and importance of the same factors for different kind of workers.This dissertation study all of C company's employees at first,and then to analysis knowledge workers and non knowledge workers comparatively.To find out the influencing factors and existing problems of their OI,theoretical and empirical research methods were used with data collected through questionnaire surveys and interviews.The whole research and conclusions are as follows: First,influencing factors of C company's OI are enterprise overall factors--rules and regulations;the factors of work--labor remuneration,work content.Second,factors that existing problems of C company's OI are spiritual factors--the coordination of personal interests and corporate interests;institutional level factors--salary system,training system,work distribution,labor intensity;behavioral factors--dedicational behavior,leadership behavior,behavioral pattern,turnover intention.And third,the results of comparative analysis on knowledge workers and non knowledge workers: Improve the positive attitude of knowledge workers;eliminate the negative factors that affect the OI of non knowledge workers.After the research and analysis,according to the actual situation of C company,based on systematic,economical,pertinence and operability,this dissertation designed a set of programs to improve the OI of C company,including the following measures: to strengthen communications between enterprise and its staff,when the reasonable interests of employees was indeed damaged,they should be compensated appropriately;supplement and improve enterprise management system;strengthen the communication between leaders and employees;establish a behavior role model and guide employees accordingly.