The Research On The Optimization Of The Management Model Of Online Takeaway Cartering Business

In recent years,consumers has begun to pursue a kind of consumption which is more high-quality,more convenient and faster.So the catering industry has been further developed under the background of rapid improvement of network information technology,and the Internet catering takeaway business has flourished.But,as the influence of online takeaway restaurants' food security issue has gradually expanded,the importance of the online takeaway restaurants' governance issues has been highlighted.On the basis of literature analysis,combined with the theory of network catering takeaway business governance model optimization,the network takeaway business governance model was optimized from the quantitative point and qualitative point.Firstly,with the method of social research combining the theoretical analysis it shows the existence of the problems in network catering takeaway businesses.The first one is that the governance system of government governance process is slow.The second one is that the implementation of the platform is not in place.The third one is that consumers just can do post governance and social organizations didn't do enough participation is not enough.And the roots of the current network catering takeaway business governance problems has also been analyzed in this paper.One of the reasons is that the government is not paying enough attention on the issue.Another one is that the platform always dose the shielding behavior problem of business.Then,the third reason is the cause of the weak awareness of consumer rights.The last one is that guidelines of this Industry have not yet been established.Secondly,with the method of combining questionnaire and statistical analysis,it shows that the business reputation dimension is the most urgent and the optimization strategy of each subject is obtained.Finally,according to the results of questionnaire research,also with the actual situation in China,we can know the basis for optimizing the governance mode.On the basis of constructing the network catering takeaway businesses governance mode optimization objectives,we summed up the optimization path of governance mode of network catering takeaway businesses.