Research On The Development Strategy Of Yinzhou Bank International Business

Now under the globalization of the world economy,the international capital flow frequently,the increasing demand for international settlement,the bank’s international business is naturally attracting more and more attention.The development of international business of China’s banks,due to the national conditions,although the development of qualifications is relatively shallow,international business financial products is simple,the pace of development is very rapid.Since its establishment in 2003,Yinzhou Bank has made remarkable achievements in international business.At the beginning,with its own regional bank resource advantage,the proportion of business volume in the whole of Yinzhou District is the best.But with the changing market environment,the competition among the banks is increasing,and the development of international business is facing the crisis and the bottleneck.Based on the concept of international business and related theoretical,to Yinzhou Bank as the research object,introduces the international business concepts,specific products,and then through the actual investigation data analysis of domestic and foreign political and economic environment and competitive environment among banks.Through the SWOT analysis,analysis of the Yinzhou Bank international business development with its own advantage,disadvantage,opportunity and threat.Through the SWOT matrix analysis,analyzing the internal advantage and disadvantage,the outside opportunity and threat of Yinzhou bank’s international business comprehensively,direct comparison,in-depth analysis of the status of the Yinzhou Bank international business development,and targeted from the following five parts forward the suggestions of International Business Development of Yinzhou Bank.Respectively is the human resources optimization strategy,management optimization strategy,publicizing enterprise culture,establishing the brand,marketing the new clients,enhance construction of the Yinzhou Bank international business.This thesis draws the conclusion that the Yinzhou Bank ’s international business development is to adapt to the inevitable demand of the times.The better long-term development of international business of Yinzhou Bank depend on the implementation of international business development effectively and providing high quality services for clients.