| In recent years,with the constant improvement of the mobile Internet communication technology,Chinese mobile communication market has completely come into the period of rapid development,and the number of mobile Internet users grows explosively.Thus adopting effective marketing strategies to cope with the fierce market competition,maintaining and expanding market shares of the business,has become the question worth thinking for each operators.In current situation,traditional services grows slowly,mobile value-added service becomes a new growth pole,China Unicom which compares with others still has some way to go,need carry out the work of mobile value-added services continually.SY Unicom branch as one of northeast China's mobile operators,especially need to combine their own industry development and the actual condition of market with their own resources characteristics.On the premise of the mobile value-added business development strategy of China Unicom,SY Unicom must seek and explore suitable mobile value-added service marketing strategy for their own development,only in this way can make the income of mobile value-added business sustain and steady and development rapid,healthy and harmonious,and meet the needs of the people's production and living,working and learning,can China Unicom play an important role of reality.This issue takes SY Unicom as research object,based on the analysis of mobile value-added services,and mainly based on the market marketing theories,analyses and studies product designing,pricing,channel,promotion,personnel,marketing process and tangible demonstration,seven aspects.And on this basis,this issue points out mobile value-added service marketing strategy of SY Unicom,mainly analyses mobile value-added business development situation and present problems in the marketing strategy of SY Unicom,and better explains the causes of these problems,and finally aiming at these problems designs a suitable mobile value-added business marketing strategy. |
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