Research On The Value Of Mobile Data Secretary Application In QZ Cmcc

The development of 4G has been ch anging the lifestyle of m obile phone users.And it also brings m ore challenges to CMCC.The use of mobile data which has become the most concerned thing of th e users,and also has been attracting the attention of telecom operators.On the one han d,the color ful informational society makes the users have more and more demands for the mobile data.On the other hand,the telecom operators which have highly expectations for the mobile data consumption,while facing on the decline of the trad itional business.The author compared the mobile data strategy of foreign telecom operators with the domestics,and found out that three que stions must be concerned:(1)Product Homogeneity;(2)S trategy homogeneity;(3)Service value of homogeneity.To solve these problems,QZ cmcc designed the Mobile Data Secretary APPlication and put into to m arket for excavating the further value of users and enhancing user's stickiness.Then it achieved certain results.In order to consolidate th e advantage in the current market and improve the user's stickiness of CMCC,study has used Product Design Theory,SoLoMo Marketing Theory and Value Theory for guidance.Article have analyzed the product design,marketing promotion and traced the value of this application,then m ake the conclusions below.Application value:(1)Mobile Data Secretary plays a huge ro le in improving the user stickiness and activating the user's potential of data spending;(2)The enhancement of Mobile Data Secretary which based on big data feedback is conducive to strengthen telecom operators' service and its competitiveness;(3)There will be a big prospect to Mobile Data Secretary when it pla ys a role as a integrating platform of the life function.Consider of the great v alue of mobile data's consumption and use for telecom operator,study would like to provide some reference to further product design through present study about Mobile Data Secretary.Theoretical value:(1)Research process of service products,especially on Internet,is essentially based on the collection and excavation of the data which depends on big data technology,and matches the needs of users.(2)The network externality is an im portant source which operator gains benefit increment.Operator could com bine the ke y products to build the loop of service products' network externality to strengt hen the network externality,by some marketing ways.