Research On Mold Business Management Strategy Of YS Mould Co.,Ltd.

YS is a Limited by Share Ltd to develop design and manufacturing of plastic mold based development to become an excellent mold of globalization and its structure of the integrated manufacturing service provider.YS Limited by Share Ltd in the past 10 years,built China manufacturing-global delivery with the international competitiveness of the perfect manufacturing service platform,has become the core of international and domestic well-known automobile suppliers factory,company mold division has become the domestic automobile plastic mold enterprises.Due to the fast expansion of talent management and some can not keep up,die quality and production efficiency can not keep up,the mold industry supply side structural contradictions have become increasingly prominent,in the end,low-end mold production overcapacity,homogeneity the competition is serious.Since 2014,the development of the cause of the mold was the bottleneck,hope that through the efficiency and quality of sustainable development has a Set the advantages of the end of the automotive plastic mold business,while accelerating the upgrading of high-end automotive plastic mold business market share,in order to break through the development of space,the rapid formation of the core competitiveness of the international mold manufacturing companyUnder this background,this paper applies the method of analysis of the inside and outside environment of enterprise’s strategic management,the first general external environment for YS Limited by Share Ltd mould department,analyzes the industry environment and the competitive environment,the YS mold division of internal resources were analyzed.On this basis,this paper uses the method of SWOT.The formation of YS Limited by Share Ltd mould department are facing internal and external environment,business strategy and strategy implementation measures for the development of the YS Limited by Share Ltd,the cause of the mold.Through this research,the Limited by Share Ltd YS tooling department in the next five years,make full use of its own funds,customers,research and development,production advantages,the integration strategy of low cost competitive advantage will be further established in the end of cars decorated inside and outside the plastic mold and the high-end automotive interior plastic mold and gradually establish a high-end automotive plastics the mold and the automobile lightweight composite mold high difference of competitive advantage.Through the improvement of infrastructure construction,improve the ability of human resource management,intensify the development of mould new technology investment,improve the practicability of the technology research and development work,enhance the ability of purchasing and supply,increase in the end cars decorated inside and outside the plastic mold and the high-end automotive interior plastic market competitiveness,and further maintain the plastic mold in the car business end play the core competitive advantage;at the same time,improve the high-end automotive plastic mold and automotive lightweight composite mould products marketing ability,improving the design of high-end automotive plastic mold manufacturing resource allocation,to further improve the development of design,high-end automotive plastic mold manufacturing competitiveness,automobile plastic mold revenue for 2020 1 billion yuan,implementation of advanced manufacturing technology companies "financing,to create an international leading strategy The first brand " medium-term goal in the high-end automotive plastic mold and automotive lightweight composite mould products revenues accounted for more than 30%.