Research On Competitiveness Of Export Trade And Strategy Of Thai Mango

As we all know,Thailand is a country that has the potentialities to produce high-quality tropical fruits.Also it has a long history of fruits production.So Thailand is widely welcomed by inside and outside country and it is called the King of fruits.In recent years,The mango industry is improving in a speed fast. In Thailand mango is one of the economic plants. Owing to it has a lot of features which are unique,such as:numerous in varieties,flesh delicate,high sweetness and is full of the nutrition,which makes the production and the trade of Thai mango have an important position in the world now.lt not only has a high popularity in Asia countries,but also in the Europe,America and other countries.So the main assignment of this paper is to analyze the production and overall export of Thai mango,and then analyze the main factors which affect the export of Thai mango.This paper adopts the evaluation index of export competitiveness included in International Market Share(MS),Trade competition index(TC)and Revealed comparative advantage index(RCA)to discuss the competitive power,forecasting the position in the international market of Thai mango and compared with the countries which are stronger in the world.In addition , this paper is based on Potter's "Diamond Model" system to analyze the main factors of exerting an influence on exporting Thai mango,and then this paper is selected the data from 1966 to 2016 years,the main sources of data from UN Commodity Statistics Database,the Ministry of Commerce of Thailand,the National Statistical of Thailand and the mango production and Management Committee of Thailand.Though analysis,I think that in general the competitiveness of Thai mango in the world market is stable and even stronger.However ,Thailand is not the strongest country.Compared with the countries which are more developed such as Mexico,Brazil and Philippines,Thailand is still a little weak.Because the export trade of Thai mango still faces and exists some problems and difficulties,and the export volume of Thai mango has a limitation .In the following paper ,Some solutions are offered and suggestions are put forward to the influence factors and shortages.