ST Company Cross-Cultural Symbiosis Pattern Analysis

With the development of globalization,more and more enterprises invest and build factories overseas to expand their scale of production,W hen enterprises enter the overseas market as a foreign population,it is bound to carry out cross cultural enterprise symbiosis,Our country after the reform and opening up,with the vast region,strong purchasing power,continuous improvement of the marke t system and the rapid development of the economy to attract investment in various countries,But China as one of the four ancient civilizations,has its own cultural system,When multinational companies entering the C hinese market often have "The climate does not suit one." phenomenon,the enterprise how to deal with these problems is very important.This thesis mainly analyzes the cross culture model of ST company when it’s entering the Chinese market.ST is a German company in China established overseas branch,it has the property of cross-cultural enterprises,and enterprises after entering the Chinese market has met a variety of resistance,Paper to ask questions in the process of research,in the way to analyze and solve problems,First of all,analyzes the present situation of the enterprise in the process of research,from the enterprise internal and external perspective,respectively to the enterprise internal and external measures taken are described in detail in the process of symbiosis and the measures after the implementation of the still existing problems in detail,Secondly,in view of the intergrowth of the problems in the process of analyzing the reason,The symbiosis of cross-cultural enterprises cannot leave the culture conflict,to explore the causes of conflict,summarizes the problem,Finally,after analyzing the cause of the problem,combined with economics and strategic management,points out some feasible improvement measures.Introduction to ST company cross-cultural symbiotic model,we can more intuitive perception of cross-cultural enterprise survival plight in host countries,the paper points out that made a lot of questions encountered in the process of symbiosis,puts forward solutions in the process of cross-cultural symbiosis,Provide a thinking Angle and the train of thought for China’s enterprises to solve the problem.