Problems And Countermeasures Research In Cross-cultural Management Of ZX Company

In the "Belt and Road","going out" has become the driving force for the development of enterprises.For many investors(especially Chinese investors),the attraction of Southeast Asia along the "the Belt and Road" is obvious.The development potential is unlimited.Southeast Asia is a vast market space with the advantages of significant economic growth,low cost,and relatively large size.In turn,human resources are racially discriminated against,low cost,economic support,low economic growth potential,abundant natural resources,ethnic relations,three major harmony,and political instability risks.Attracted Chinese enterprises to invest and operate in Malaysia.The thesis takes Malaysia ZX Company as the research object of cross-cultural management.By studying corporate cultural management and the problems encountered in the process of cross-cultural management,it puts forward relevant suggestions for improving cross-cultural management,so as to achieve the purpose of promoting ZX Company’s operation,and for other Provide reference for Chinese-funded enterprises investing in Malaysia.In the research process,mainly using literature analysis,questionnaire survey,in-depth interviews and other methods,combined with ZX’s ten-year overseas business history,in-depth analysis and summary of ZX’s cross-cultural management status and existing problems.The problems existing in ZX’s cross-cultural management are mainly reflected in the lack of cultural identity of employees on both sides,the poor cross-cultural communication between Chinese and Malaysian employees,and the difficulty of efficient work coordination,all of which directly restrict the further development of the company.Using Hofstede’s cultural dimension analysis model and other tools,this paper analyzes the impact of cultural factors such as the differences of values,thinking mode,growth environment and religious beliefs of employees of different nationalities on cross-cultural management problems,and puts forward targeted measures to improve management:(1)Cultivate professionals in cross-cultural management;(2)In terms of cross-cultural communication training,hold Sino Malaysian cultural training to improve the understanding ability of language and non-language in the process of cross-cultural communication;(3)In terms of internal management optimization,strengthen system construction,clarify the functions and powers of managers,optimize processes and build diversified communication channels;(4)In terms of building common values,we should do a good job in shaping and publicizing values.