Research Of DC Group Real Estate Project Planning Management

2013,the Chinese real estate industry from the "golden decade" into the "Silver Decade",the industry continued rapid expansion of the scale of the state has ended.Since 2016,with the national "purchase,limited loans,limited sales" and a series of strong control policies introduced,the real estate industry into the deep transition period.In the land cost is high,the market competition is more intense circumstances,the real estate business development and operation to the more refined and refined development.Do a good job of real estate project management,strict planning and implementation of the expected goal of precision to achieve the key.In the real estate project management,the project management is the most important part of project management,project management is the primary link.Management through the planning and management of the project to make effective decisions,coordination of project relations,monitoring the operation of the project.Effective project planning management,can achieve efficient use of internal resources,efficient operation of the project,to achieve high-speed turnover of internal funds,and thus maximize the profits of enterprises.In this paper,the DC Group real estate project planning management as the research object,through the questionnaire survey,focus on interviews,access to corporate information and other means to carry out the status of program management analysis and problem diagnosis,the use of project management and planning management theory,analysis of DC Group in strategic landing,Internal communication coordination,planning management,planning,planning implementation,planning adjustment,planning assessment and other issues in the process,the study proposed to build a new project planning management system solutions.The system is oriented to the enterprise development strategy,with the organization and control system as the support,the protection plan management and the enterprise strategy and the management pattern match.The use of hierarchical management,key node planning as a guide to achieve the management level of the program objectives of the hierarchical control,the use of real-time monitoring and assessment and other means to ensure that the planned objectives on schedule.At the same time,in order to protect the new plan management system smoothly landing,research and research to obtain high-level leadership support,organizational security,cultural security,human resources and other security measures.Real estate project planning management optimization will give enterprises to bring greater economic efficiency and management efficiency,for the sustainable development of enterprises to lay a good foundation,and ultimately improve the overall competitiveness of enterprises.The methods and measures proposed in thispaper can provide reference and reference for the project management of the same scale real estate company.Of course,the project planning management will appear in other contradictions and problems,the paper proposed project management system also need to follow the development of enterprises,continuous improvement and updating.