Research On The Development Of Financial Products Of Beijing-Tianjin-Hebei City Commercial Banks

The essence of Commercial bank financing business is the asset management business,which commercial banks provide investors with personalized integrated financial services solutions,expand investment channels for investors,and realize asset maintenance and appreciation.As a regional bank,the city commercial bank faces fierce market competition under the background of economic growth in recent years and interest rate marketization.The narrowing of the net interest margin of traditional deposit and loan business has led to a decrease in revenue.In order to ensure the scale of its own income and realize the expansion of its asset scale,the business center of the city commercial banks is gradually inclined to the wealth management business as the focus of business development.At present,the financial market of China's commercial banks has undergone major changes.The regulatory authorities have adopted strict regulatory measures to prevent financial risks.After years of leaping development,China's bank finance has shifted from siege to intensive cultivation,and scale expansion has slowed.Beijing-Tianjin-Hebei as an area bearing important national strategic measures,has uneven economic and financial levels.There are altogether 13 city commercial banks in the region,which are affected by location factors,operation and management levels,and there are development differences among the various city commercial banks.This paper first sorted out the latest regulatory policies,based on the new changes and new features of China City Commercial Bank's wealth management products,conducted an analysis on the development of the wealth management products,the supply and supply of funds,and the investment direction of capital in the Beijing-Tianjin-Hebei region.Then we found that the number of wealth management products issued during the year increased significantly over the previous year.But there was a large gap within the city's commercial banks.Product types are mostly short-term non-guaranteed products for general personal investors.The investment shows the capital tends to standardize the assets and prefers the liquidity.Second,by using SWOT analysis method it is concluded that under the trend of product net value development,the wealth management products of Beijing-Tianjin-Hebei Commercial Bank are diversified and the channels are diverse.However,serious product homogeneity and inaccurate customer segmentation still exist.There is a lack of coordination between the business department and the sales department,and the lack of investment banking capacity leads to innovations that are lower than market demand,lack of professionals,and inadequate disclosure of information.Finally,it proposed countermeasures and suggestions for the development of wealth management products of city commercial banks in the Beijing-Tianjin-Hebei region.First of all,we should guide the return of financial management to the nature of “Manage assets for clients”.develop structured products based on the maintenance of existing non-guaranteed products,and gradually shift the product to a net value;Second construction systematic financing business system,through the form of assets subsidiary to strengthen the interaction between the front-and back-office departments,financial management business and investment banking business.And the establishment of data information platform to promote disclosure of information automation,take the customer demand as the guidance,the use of family-based life cycle subdivision standards to provide customers with differentiated services;Finally,through the establishment of financial management Product risk warning system and product risk isolation improve the financial risk management system,improve and standardize business processes,and improve the overall quality of financial management personnel through the“classification manager and consultant”classification model.Improve the whole quality of financial personnel,guard against operational risks,help investors establish the concept of sharing of income and risk.