The Application Of EVA Comprehensive Balance Scorecard In The Performance Evaluation Of Banking Insurance Companies

A scientific and reasonable performance evaluation system can objectively and effectively assess the business performance of an enterprise,and at the same time it can promote the concept of long-term value creation for the company's business operators,thus guiding the company to fully coordinate the sustainable development.At present,China's bank-based insurance companies generally adopt traditional evaluation methods to use accounting profits as the only criterion for evaluation of business performance,leading companies to focus on short-term benefits and light-term long-term performance.They also emphasize accounting profits and light value creation.In order to make the bank-based insurance companies get long-term development in the fierce market competition in the insurance industry,it is urgent to build a performance evaluation system that is more scientific and meets the needs of the development of China's banking insurance companies.In order to construct a performance evaluation system that is more suitable for China's banking system and insurance companies,a preliminary study was conducted on the historical evolution of performance evaluation methods commonly used by insurance companies in the Chinese banking sector,as well as two performance evaluation methods: economic value added and balanced scorecard.The study found that both are consistent in achieving the goal of maximizing the value of the company.To this end,these two methods can be combined to build a new performance evaluation system to achieve the integration of the advantages of the two evaluation methods,make up for their respective deficiencies,and thus improve the performance evaluation system of the bank-based insurance companies.Combining the actual situation of China's banking system insurance companies in the research,organically combining the company's strategic objectives,profit-driven factors and final financial results to build a new performance evaluation model to determine the bank's key evaluation indicators of insurance companies,using the analytic hierarchy process and the efficiency coefficient method.Determine the weight of each evaluation index,establish a new performance evaluation system for China's bank-based insurance companies,and use J Company as a case to verify the evaluation model and performance evaluation system.Through research,it is found that the comprehensive performance evaluation methods based on the economic value added and balanced scorecards have improved the current performance evaluation methods of China's bank-based insurance companies,and are more suitable for the performance evaluation of insurance companies by banks.The evaluation results are more consistent with actual.The scientific comprehensive performance evaluation system with EVA as the core and BSC as the carrier not only can objectively evaluate the performance of the bank-based insurance companies,but also has a greater role in maximizing the value of the companies.In the research,it was also found that the quantification of performance evaluation indicators and the construction of enterprise information are the key,and may restrict the popularization and application of new methods.Therefore,it is suggested that the bank is an insurance company that accelerates the construction of performance evaluation information and widely uses computer-aided evaluation techniques to more effectively promote the use of new types of evaluation methods.