Study On The Marketing Strategy Of Y Company Multimodal Transport Show

Since 21 st Century,with the rapid development of science and technology,economic and cultural exchanges between countries have become increasingly frequency.Unprecedented trends in economic integration have been marked.Along with the reform and opening up after China economic take-off,China exhibition has made a qualitative leap in the past thirty years,while domestic association start to organize or co-organize all kinds of exhibitions.All exhibitions supporting equipment such as the number of venue,facilities and the number of service providers is in the trends of expansion in the past decade.At the same time,with the development of China's economy and the changes in international trade.The changes in the transport industry also take place,which lead to the merge of container multimodal transport.Container multimodal transport overcomes the shortcomings of traditional transportation methods,reduces transportation costs,decreases the intermediate links of transportation,saves deliver time and improves the efficiency of logistics.Multimodal transport brings different modes of transportation together,greatly expanding the scope of operation,bringing the existing equipment into full play,enabling operators to select the best route of transportation?Since 2014,the container multimodal transport exhibition landed in Asia.So far,it has been four years.This exhibition has become one of the most authoritative and influential exhibition platforms in the global container multimodal transportation ears.The container multimodal transport concept,exhibition marketing theory and position theory will be used as the theoretical basis of this thesis.Through the analysis of internal and external environment and the research of Y company container multimodal transport exhibition development,analyzing of container multimodal transport exhibition from three angles such as the marketing problems in the present,marketing innovation and guarantee the implementation,which will help to provide theoretical guidance and practical reference to the other companies in the industry to provide similar enterprises.