Research On The Cooperation Mechanism Of E-commerce Of Fresh Products Based On The Supply Chain

The E-commerce of Fresh Products has always been the module of our country that has not been fully developed and utilized,the E-commerce of Fresh Products in China have many problems like the dispersed productions,uneven product quality,short quality life,fragility,difficult storage and transportation,which have restricted the development of the E-commerce of Fresh Products in our country.One of the main problem is the E-commerce of Fresh Products in our country has not formed a complete and suitable supply chain system.Under such system cannot sell our fresh products through the reasonable distribution and collaboration of the supply chain.The cooperation of main body is the basis of the supply chain to set up and run.Therefore,this paper,based on the relevant theories of supply chain,combines the game theory with the real case in the development of the E-commerce of Fresh Products to study the cooperation mechanism.Based on the E-commerce of Fresh Products after preliminarily in this paper,such us the development present situation,existing problems,and the knowledge and development of the E-commerce of Fresh Products supply chain are expounded,after this,the E-commerce of Fresh Products gives a detailed analysis under the perspective of supply chain.The main content of this paper is the E-commerce of Fresh Products supply chain,including the cooperation between internal and external individual,the information mechanism,trust mechanism between supply chain body,and the analysis of the benefit mechanism.After the analysis of the above content,it is concluded that it would be necessary to integrate the internal and external body to establish an E-commerce of Fresh Products supply chain,which not only requires the good cooperation between different subjects but the establishment of cooperation between the main body to remain long-term stability;At the same time,the Internet is used to establish perfect information system and guarantee effectiveness of the supply chain information flow through dual guide of the government laws and business reputation and standardize the market reputation,and ensure that all parties act on honest and trustworthy principle so as to safeguard the interests of all parties.With establishment of trust mechanism,transaction and cooperation costs are reduced.Finally,by measuring the characteristics of the main body,such as different risks undertaken,comprehensive consideration,reasonable distribution of profits,basic model is set up to carry on reasonable profit distribution to ensure the enthusiasm of each subject in participating in the establishment of supply chain.At the same time,the paper quotes a number of specific cases,such as Shandong Qixia apple and Suichang pork,combining theory analysis,and points out that the lack of local improvement opinions makes the study of this paper more practical.Through the integration of theory and practice,this paper provides some help for E-commerce of Fresh Products development in our country,especially in the aspect of the construction of a supply chain.