Research On Customer Relationship Management Of Small And Medium-sized IC Distribution Enterprises

With the developing of the technology and the thirteenth five-year plan from the Chinese government in these years,the smart phone,the wearable devices,Led lighting and other areas are flourishing dramatically,the electronic manufacturing industry in China has become the main economical target of the country.The electronic components distributor played the vital role in the electronic manufacturing industry chain as the bridge that link the supplier to the end-customer,which helped the vendor to promote the new products to the customers,and supply the technical support,logistics management,inventory preparation,payment support,after service and so on.As the Small-to-medium-sized electronic component distributor,how to survive in the competition?According to the analytic result of the company M,the author worked out the specific measures,and introduced the conceptions of closed loop communication,customized value added service;Focus the customer value,intimate partners,and multi-channel inventory dealing and so on.Consider revising to the deeply discussed and analyzed,hoping to help the Small-to-medium-sized electronic component distributor to take their advantage in the size to realize the profit maximization.After analyzing the government policy,industry environment,economic condition,and the micro circumstance of itself,the author find out that Small-to-medium-sized electronic component distributor has to keep up the good relationship with the registered customers,meanwhile,explore the new clients,then builds up it is core competence to win?...