The Research On Development Strategy Of Leadbank Asset Management Company

In recent years,the demand for financial investment experiences explosive growth,which provides enormous market opportunities for wealth management market.The successful listing of Noah Holdings Ltd.in the New York Stock Exchange in 2010 promoted the booming of the wealth management industry.At present,there are more than 10,000 wealth management agencies in China.How to look for opportunities in fierce market competition? What are the opportunities and challenges confronted by the market in the coming years? How should Leadbank Asset Management Company,a national wealth management agency,carry out strategic planning and researches,and formulate scientific,reasonable and feasible corporate development strategies to enable itself to rema in invincible?This paper carries out analysis according to the operation environment confronted by Leadbank Asset Management Company at this stage and the resources and operation situation of the company.First of all,PEST analysis theory is adopted to conduct a detailed analysis on the external environment of Leadbank Asset Management Company;secondly,the analysis of the internal environment of the company is carried out from the aspects of its internal resources,core competitiveness,and enterprise culture.Based on the above researches,SWOT method is adopted to analyze the strengths,weaknesses,opportunities and threats of Leadbank Asset Management Company.From this,we can draw the conclusion that the future development strategy of Leadbank Asset Management Company is to realize rapid growth,and transform from traditional wealth management product brokerage business to all-around wealth management business and from simple offline service mode to O2 O service mode that combines offline and online s ervices through taking the path that integrates the concentrated development strategy,the diversity development strategy and the diversification strategy.On the basis of the determination of strategic objectives and specific strategies of the company,th e author puts forward the strategy implementation steps that cover short-,mid-and long-term and a range of systematic supporting measures for development strategies that contain organization structure,enterprise culture,strategic control and deviation correction,analyzes possible risks in the actual strategy implementation process and works out appropriate precautionary and supporting measures according to the actual situation of Leadbank Asset Management Company.The development strategies of Leadbank Asset Management Company that are put forward in this paper are of significant reference for the realization of the strategic transformation of the company and the improvement of employees' identification with the value of strategic objectives of the comp any.Meanwhile,this paper is also expected to provide certain reference for the strategic planning of similar wealth management companies in China.