The Government Promotes The Development Of Rural E-commerce

21st century is an era of Internet economy.Countries in the world pay more attention to the development of e-commerce and increase support for the e-commerce industry facing the fierce competition of global economy and the rapid development of information technology with the new round of information technology revolution.“Internet + Agriculture” and “Internet + Rural” and “Internet + Circulation” will lead to new e-commerce formats to provide impetus for promoting industrial integration and transformation in rural areas.Local governments at all levels are actively promoting the development of e-commerce in rural areas in order to implement the action plan of “Internet +”,the structural reform on supply side and the development policies of “rural e-commerce” issued by government ministries and play the full role of e-commerce which is good for overcoming poverty and stimulating social economic development in rural regions.The government has achieved good results with a series of development policies and support funds.But many local governments do not carry out the feasibility studies and scientific planning before promoting the development of rural e-commerce quickly and blindly which caused the related construction to depart from reality and lack operational and sustainable development capabilities and lead to lots of waste of resources.Pu'er is located at the southwest of Yunnan Province with rich natural resources and numerous quantities of special agricultural products.However,most of the rural areas belong to the minority nationality in the borderland.It has backward traffic transport infrastructures,inadequate commodity market,lower educated level of farmers,behindhand production mode and consumption pattern,difficult integration and transformation process of the industry.All of this seriously restricted the rapid development of rural economy and society in the region.On the basis of compiling “Pu'er "13th Five-Year" Electronic Commerce "Programming” and making the research of the feasibility of Jing dong e-commerce rural project,the author briefly combed the relevant definitions of rural e-commerce with the method of literature research.Based on Stiglitz's theory of government intervention,Tiste model and industrial policy,compared with agricultural e-commerce development modes and cases both at home and abroad,combined with the above research in Yunnan,the author analyzes the popularization of rural e-commerce,cultivating talent,distribution logistics,public service system building etc through the empirical research and tracking investigation.The thesis concentrates on the healthy and sustainable development of rural e-commerce and also gives suggestions to promote the development of rural e-commerce to government.