Study On The Government Policy Of Rural Electronic Commerce Development In Lishui City

Xi jin ping,the general secretary of the People's Republic of the China,pointed out:China should be strong,the agriculture must be strong.China should be beautiful,the countryside must be beautiful.China should be rich,farmers must be rich.The rural e-commerce as a new power of promoting agricultural development,building beautiful country,promoting farmer's income,builds a bridge to the consumer successfully.In recent years,the rural e-commerce of LiShui city has developed vigorously.Its development is not only related to the congenital advantage,but also the acquired effort.The rich human and natural environment,the sustained policy supporting,the innovate consciousness of electric merchant of LiShui,the supporting of service provider have made the rural e-commerce of LiShui city thriving.Although the e-commerce promotes the rural economy to develop,but the rural e-commerce also faces many problems.All the problems such as the sales of agricultural products decreased,the lack of effective policy performance evaluation system,and so on,have restricted the development of e-commerce in Lishui city.These problems can not be solved by the market regulation.The invisible hand of the market is not omnipotent.In the process of developing rural e-commerce,we should also give full play to the visible hand of the government.The paper uses a combination of theoretical and case studies,learn from domestic and foreign scholars on the advanced concepts of e-commerce and experience,from the development of e-commerce,the features,the roles and other aspects to understand the feasibility of its development.Then based on the analysis of the present situation of Lishui municipal government policy support,using the theory of government governance,the theory of public goods,the theory of new economic system,the theory of uncertain and risk,analyze the reasons of problems from the socialized services,the policy of guarantee system,the cultivation of mechanism and the system of public service support.At last the page elaborates the direction of government support for rural e-commerce in Lishui from fiver aspects: the perfection of logistics system,the training of professional standard,the perfection of evaluation mechanism,the construction of flexible government,provides the reference for government policy making,making the rural e-commerce more better.