Analysis And Evaluation Of Border Tourism Development Location Conditions In Yunnan

Under the strategic opportunities of developing and opening up the border areas,deepening good-neighborly and friendly cooperation with neighboring countries,promoting the prosperity and stability of the border areas and serving and docking the economic corridor of Bangladesh-China-India-Burma,"One Belt And One Road" and the construction of Radiation Center and International Channel in Yunnan Province,border tourism,as the main feature and highlight of Yunnan tourism,is confronted with unprecedented strategic advantages and policy advantages.Border tourism development is inseparable with location,the different location value of tourism destinations have different tourism development direction,different tourism product development.As the front window and important gateway for the radiation Center of South Asia and Southeast Asia in China,the typical tourist destinations in southwest China,the development of border tourism in Yunnan needs to be analyzed with the help of the relevant theory of location,to grasp how the border location changing influence on tourism development,to exert its regional advantages and to promote the sustainable development of tourism,therefore,make it win in the fierce market competition.Location has a significant impact on the development of border tourism in Yunnan,in order to better determine regional location value and its impact on tourism development,the research framework is based on collating related literatures,use the NNSF of China-'Study on spatial pattern,mechanism and mode of cross-border tourism development in the border areas of southwest China' as a support.This study draws on the scholars ' research which is focus on the location factors that affect the tourism development,combined with the spatial interaction model,according to the actual situation of Yunnan border tourism,from five aspects including geographical location,tourism resource location,traffic location,economic location and source location,the qualitative and quantitative methods are used to analyze and evaluate how these five regional factors affecting the development of border tourism inYunnan.such as using the distance index to analysis and evaluate the geographical location conditions;Using the method of abundance evaluation to evaluate the attraction of tourism resources;Using spatial linkage Index analysis to evaluate the spatial relationship between high grade scenic spot and city State;Using traffic network mileage,traffic network density,traffic network accessibility,tourism traffic connectivity measure analysis the traffic location conditions;Using economic impact Index to compare economic location conditions and using the tourist size index to analyzes and compares the tourist location.Based on the analysis and evaluation of the location factors affecting the border tourism development in Yunnan,this paper utilizes the theory analysis method,frequency statistic method and expert consultation method to determine the evaluation index system of Yunnan Frontier Tourism Development Location value and the original data are obtained through the reference of the relevant statistical yearbook and collect materials from the Tourism Department of local cities.This paper evaluates the comprehensive location value of the tourism development of 8 counties in Yunnan by using the coefficient of variation method,dimensionless method and multiple index weighted summation comprehensive evaluation model,and divides Yunnan's tourism development potential into three grades according to the score.According to the classification of tourism development potential,the corresponding tourism development countermeasures are put forward respectively,such as the regions which have the first level of tourism development potential: they should improve the transport network,improve the accessibility of the region,strengthen the construction of ecological environment;For these which have the second-level tourism development potential,they should Strengthen the development of tourism resources,enhance the quality of tourist attractions,strengthen tourism publicity,improve tourism visibility,create personalized product system,change marketing strategy;and for those that have three tourism development potential,they should strengthen the development of tourism resources,increase the number of national A-level scenic spots,strengthen cooperation with the surrounding hot spots,enhance the regional tourism image,strengthen the tourism infrastructure and tourism service facilities,strengthen the construction of tourism and improvetraffic conditions.At the same time,considering the commonness of border tourism development in Yunnan,this paper puts forward the countermeasures to further promote the development of border tourism in Yunnan from the point of view of location.These measures including strengthening tourism cooperation with neighboring countries,intensifying the regional tourism development cooperation and being more publicity to enhance the regional tourism brand image.On the one hand,we should pay attention to the mining of tourism culture,create high-end tourism culture product system,create travel business cards and enrich the tourism product system,on the other hand,we need to accelerate social and economic construction and optimize investment environment.Finally,the government need to accelerate the construction of tourism traffic,construct the complementary and penetrating traffic development pattern,upgrade the infrastructure and construct the three-dimensional channel system.