A Study On B2C Logistics Strategy Of E-commerce Company

With the Internet shopping into more people's lives,the domestic electricity market showing a thriving scene.However,merchants and customers also on e-commerce platform put forward higher requirements,especially for the logistics delivery speed and service quality put forward higher requirements.The more favorable to the development of e-commerce enterprises.Logistics service is the customer online shopping links at the end of a ring,the logistics service level directly affects the user experience and the electronic commerce enterprise impression,has a crucial role in the development of e-commerce enterprises.Therefore,the development of e-commerce logistics is the urgent task.This paper first elaborates on the background and significance of the subject,and takes A company as an example,combining the SWOT model and the Potter five forces model to analyze the company's logistics strategy,causes from eight aspects of internal environment of A company and the subjective objective external environment two aspects and summarizes the existing problems of A company and the causes for these problems.Finally,through further analysis and Research on the proposed problem,nine suggestions to improve the logistics strategy from the perspective of macro and micro two,for the optimization of A company comprehensive logistics strategy,added new blood to the company's logistics development strategy.