Research On The Development Strategy Of A Logistics Company Under The E-commerce Environment

In recent years, the logistics industry with the development of the national economy continue to grow and develop. But the interesting phenomenon is that the total cost of China's logistics cost of GDP as high as 18%, but in the industry which really called DHL like Germany, FedEx and UPS in the United States of the Big Mac logistics companies are few less. We are familiar with the SF Express in China's express industry, Debang in the Chinese road LTL industry, Andre's third-party logistics in China and other enterprises are not much size; a long time, China's logistics market "small, scattered, chaotic" market pattern Has not changed. In the near future, the state has promulgated the "Internet" and "efficient logistics implementation views", "e-commerce logistics development special planning (2016-2018)", "on the reform pilot speed up car carrier logistics innovation and development" From the national level to guide the next step in the development direction of the logistics industry. In recent years, the rapid rise of e-commerce, leading China's consumption patterns profound changes. It is in this industry background, and e-commerce is closely related to the electricity business logistics is particularly important, not only need us to innovate the concept of electric business logistics, but also we need to put electrical logistics at a higher level to a detailed interpretation. The data show that more than 15% of the customer complaints that are made by shopping each day are logistics problems, such as missing items frequently, serious damage to goods, different claims standards, delays in dispatching, and inability to do door-to-door service, Courier bad attitude and other issues; the emergence of these problems prompted us in the actual operation of the electricity business logistics operation system, distribution mode innovation and optimization. From "fast" to "prospective", and establish a new efficient logistics service concept. At present, the traditional e-commerce logistics competition is mainly concentrated in the fast for the purpose of the customer experience, but this does not really meet the needs of users, more personalized logistics services "quasi" was proposed, similar to Debang logistics Of "precision logistics" by the majority of users love and accept.A logistics company is based in Yunnan, Yunnan Province, is committed to creating a terminal with the ability to complete the allocation of warehouses with the integration of private logistics enterprises. After years of development, is now a more standardized warehouse in Kunming, Kunming, on a daily basis from time to time to the prefecture-level state-owned enterprises, the state-owned enterprises, The departure of many Lingdan trunk, in the Yunnan area of deep plowing of home appliances logistics logistics platform for medium-sized enterprises. But now also faced with many choices and operating difficulties, on the one hand want to reproduce the warehouse logistics base and then build a new large-scale standardized logistics park, but facing financial pressure and strong foreign competitors, such as ProLogis, Such as Haier, Midea, Suning, the United States, TCL and other enterprises operating their own difficulties, so the constant high-speed expansion of the traditional home appliance industry, the rapid expansion of the market is not, Layoffs and reduce operating expenses, in particular the logistics costs of a drop lower and lower, similar to A logistics companies such as the third-party logistics face upstream and downstream attack, there is no bargaining with large groups the ability to operate difficult. The purpose of this paper is to study the internal and external business environment and industry policy of A logistics company by theory and practice, such as value chain theory, resource theory, PEST, SWOT and so on, Identify the current external opportunities, threats, and internal strengths and weaknesses of A Logistics. A logistics company in the current and future long period of time, based on e-commerce logistics business characteristics, needs analysis and specific circumstances, to find out how to take specific business initiatives to seize the next 2-3 years in Yunnan warehouse logistics transformation and upgrading of facilities Window period, around the settlement of electricity business logistics, especially in rural areas of electricity logistics needs, to build Yunnan warehouse with the development of the first brand of strategic objectives, the full development of home appliances, electricity, express, courier and other industry customer information, active layout from Kunming to State, three hundred forty-five market lines and terminal home distribution network, rapid expansion.