Research On The Informatization Strategy Of FAW JieFang Automotive Co.,Ltd.

Since twenty-first Century,the rapid development of information technology has brought the world profound changes,reshaping the new pattern of world politics,economy,society,culture and military development.In recent years,China's automobile industry has developed rapidly?Economic globalization has brought us more opportunities for development as well as some severe challenges.International giants of automobile and parts have speed their steps to enter into automobile market of China.As a totally independent enterprise,FAW Jie Fang Automotive Co.,Ltd has been greatly affected.It is the only way for enterprises to use information technology to improve the operation efficiency and management ability.While,the key element of the successful application of information technology is a good strategic planning,the main purpose of this paper is to develop a suitable informatization strategic plan for FAW Jie Fang Automotive Co.,Ltd in a reasonable way.This paper mainly uses the empirical analysis method and the SWOT analysis method,qualitative and quantitative research,analysis of environmental information construction so as to formulate the company's strategy.Then the paper uses the CSF and SST methods to determine the informatization strategy.The paper is divided into four sections: The first part is the introduction,which mainly illustrates the research background and sense,analysis methods and theoretical basis.The second part introduces the general situation of the company,mainly about the organizations and responsibilities.Then it introduces the development of the company's information and the achievements and problems in the information construction,such as the information island,disorganized authorization,redundant construction and so on.The third part mainly analyzes the existing problems and the internal and external environment of the company,and the development strategy SWOT analysis.The fourth part is the specific content of the strategic planning,including the strategicobjectives of enterprise information which is determined by CSF and SST methods,the specific analysis of the company's information strategy and the guarantees of implementationIn this paper,the informatization development is the research object.Based on the analysis of the problems in the process of informatization construction and the advantages and disadvantages of the development of the company,it can be seen that the information technology of the company still has the rise of space,which will help the enterprise to improve management efficiency.Consequently,it is necessary for us to develop a set of enterprise informatization development strategy for enterprise with the guidance of relevant information strategy theory,improving the modern enterprise management level,and gradually changing the information resource into the key competitiveness of the enterprise.