Research On Development Strategy Of Shenzhenjiaoyun Engineering Group Co.,Ltd

As modern enterprises are confronted with competitive survival environment,it is necessary for them to study their survival environment and the advantage & disadvantage of both themselves and their competitors and define a clear,specific,sustainable strategic objective so as to have a upper hand during the industry competition.The thesis takes Shenzhen Jiaoyun Engineering Group Co.Ltd as research object to analyze the construction industry development home and abroad,study and judge the ecological environment and the future development trend of Chinese construction industry.In combination with the political and legal environment,economic and population environment,social and cultural environmental as well as technical and natural environment,managerial theory of enterprise development strategy,the model researching on strategic development,SWOT analysis,Porter Five Forces Model and the combination of qualitative analysis and quantitative analysis are used to,based on the situation of the human resources,financial resources,and physical resources that Shenzhen Jiaoyun Engineering Group Co.Ltd has obtained during its development,comprehensively analyze the chances and threats affecting the survival environment of Shenzhen Jiaoyun Engineering Group Co.Ltd,its internal management method,the advantage and disadvantage of its managerial system for the purpose of formulating feasible development strategy for Shenzhen Jiaoyun Engineering Group Co.Ltd.The measures to guarantee the implementation of such development strategy will be discussed in terms of corporate culture fostering and the optimization of enterprise organizational structure and human resources management,etc.By following the principle of combining theory and practice and emphasizing to put into practice what to learn,this thesis researches on the development strategy of Shenzhen Jiaoyun Engineering Group Co.Ltd.It is hoped that the research can serve as a useful reference to and provide valuable advice for the future development of Shenzhen Jiaoyun Engineering Group Co.Ltd and those enterprises similar to Shenzhen Jiaoyun Engineering Group Co.Ltd.