Study On Using The Balanced Scorecard To Evaluate Performance—A Case Study Of The Business Division In Branch A Of Agricultural Bank Of China

Commercial banks in China are now facing two challenges,i.e.fierce industry competition and internal operation pressure.In addressing the challenges,human resources are the key.Appropriate performance evaluation system can effectively boost the morale of the staff,increase efficiency,and help achieve sustainable development of the bank.In this regard,the balanced scorecard can play a crucial role as an effective and comprehensive tool.It contains a mix of financial and non-financial data items.The management system,the performance evaluation system in particular,in Branch A of Agricultural Bank of China has several drawbacks,causing low morale and talent wastes.This thesis talks about introducing the balanced scorecard in the business division of Branch A to optimize its performance evaluation system.It may shed some light on how to improve the existing performance management system in Branch A.In the first part,the thesis thoroughly analyzes the existing evaluation system in the business division,explaining its deficiencies and identifying the root causes.It also elaborates on the necessity and feasibility of introducing the balanced scorecard based evaluation system.In the main body,the thesis carries out a SWOT analysis for the business division,specifying its strategic targets and formulating a strategy map.Strategic targets are then broken down and included in the balanced scorecard so as to track the execution of each target among different groups and individuals.In the conclusion part,the thesis shares views on the preparation work and matters that need attention,and provides solutions for potential problems,so as to guarantee a successful implementation of such system.The ultimate target is to achieve concrete improvements in the performance management of the business division in Branch A of Agricultural Bank of China.