On Improvement Of Risk Management Of The Credit Sales At Zoomlion Crane Company

Originating from market economy,Credit sales have been greatly promoting the development of market economy.Credit sales have penetrated into various industries,to boost sales and reduce inventory.Credit sales are an effective tools and attracts widespread attention.Especially in construction machinery industry with hight unit product price and large sales value,credit sales are gradually becoming the main way of marketing.However,credit sales promoting business development and bring potential risks,the risk management of credit sales affects the sustained,healthy and stable development of the enterprise.Based on credit sales of the construction crane industry,this paper takes the credit sales of zoomlion crane company to analyze the risk management.The first.Introduce the basic situation of zoomlion crane company and it's credit sale risk management then it analyzes the problem of the credit sale risk management,and reasons for them.By studying the internal and external environment of the credit sales of zoomlion crane company and identifing the credit risk factors,the paper optimizes the risk evaluation system of credit sale of zoomlion crane company customer credit risk evaluation,funding liquidity risk assessment,business operation risk assessment and so on,The paper finally propose the measures to improve the credit sale risks.Credit sales are a double-edged sword,credit sales under the control of an effective risk control system can increase sales and expand market share,enhance the enterprise competitiveness.On the other hand,a bad credit sale risk control system will affect normal operation of enterprise,and even make the bankruptcy crisis.At present the credit sale risk management in China is generally low,How to strengthen the credit sale risk management,and to establish a high level of credit sale risks management system,has become a top priority for the engineering machinery enterprises in China.